Introduction

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Powering the fragrance discovery journey

Choosing a fragrance online is inherently complex. Preferences are sensory, emotional, and often difficult to articulate. Most e-commerce catalogs classify perfumes only by brand, gender, or price — leaving customers confused, uncertain, and more likely to abandon or return a purchase. WikiParfum transforms this complexity into a clear, guided and personalized discovery experience. Built on a curated database of 31,000+ perfumes and 1,500+ ingredients — classified by fragrance experts in partnership with Fragrances of the World — it provides the olfactive intelligence that brands and retailers need to help their customers discover, understand, and choose fragrances with confidence.

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What WikiParfum enables

• Expert olfactive classification — every fragrance classified by family, subfamily, ingredients, and intensity
• Intuitive fragrance exploration without requiring prior knowledge
• Enriched product experiences with visual ingredient breakdowns, perfumer profiles, and olfactive data
• Personalized recommendations grounded in real olfactive affinities, not popularity
• Persistent preference understanding across sessions, channels, and CRM

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The business impact

WikiParfum addresses the core barriers to online fragrance purchase:

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What WikiParfum is — and is not

WikiParfum is not a static perfume database or a generic recommendation rules engine.
It is a fragrance-native intelligence layer, designed specifically for how people explore, evaluate and choose perfumes.

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Technical foundations

All API interactions are performed through GraphQL.

• Endpoint: https://api.wikiparfum.com/graphql
• Authentication: Authorization header with API key
• Execution model: Server-side only
• Multi-language: All content available in multiple languages via the lang parameter

The API is designed for real-time usage and flexible data access at every step of the journey. See Authentication & Security for setup details.

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The fragrance discovery journey

A typical integration powered by WikiParfum follows these steps: Each step can be implemented independently or combined into a continuous experience.

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Next steps